Emma Watson, the current face of Lancôme’s Trésor Midnight Rose, a fragrance due out worldwide in September 2011, is no stranger to tree hugging. She’s already launched eco-friendly capsule collections with clothing labels People Tree and Alberta Ferretti. With these green credentials, Watson’s next logical step was to approach the beauty brand with the idea of creating an eco-friendly beauty line.
“It’s [in the] very early stages,” Watson told WWD.
Being so involved as it is with the creative process of perfume’s adverts — from coming up with the tagline to choosing the film director — it’s no surprise Watson would come forward to pitch a product line.
Although it is too early to determine a launch date and the exact contents of this endeavor, one thing’s for sure: Watson will take creative control.