Cojo Ignores Trends With New Line

Fashion personality Cojo talks to Flare about his new line of women's wear, and getting his start as a writer for Flare.

Steven Cojocaru, the fashion commentator who is known to friends like Gwyneth Paltrow, Sarah Jessica Parker, and Mary Hart, not to mention the rest of the world, as Cojo, made a homecoming trip to Flare’s offices on Friday. “If Oprah was here, it’s what she would call a ‘full circle moment’,” he jokes.

The 49-year-old Montreal native wrote the popular Flare Was There column starting in 1991, long before he was a regular on Entertainment Tonight, Today and awards show red carpets from the MTV Video Music Awards to the Oscars. He still remembers his first editor, Constance Droganes. “I remember her, because she believed in me,” he says. “And you can count the number of people who genuinely believe in you on one hand.”

As part of what he jokes is “the most disorganized career,” Cojo’s in Toronto to launch his own line of women’s wear, a collection of classic pieces that includes an imitation leather pencil skirt, a three-quarter-length sleeve v-neck cardigan, and a sleeveless sequin top. But despite on-trend elements such as the wide-legged trouser, he proudly describes the line as “not trendy,” preferring instead to appeal to a more mature client. It’s a collection that marks a personal victory for Cojo. “This isn’t something I just rolled out of bed and did,” he says. “You are looking at someone whose dream is coming true.”

Cojo will appear on The Shopping Channel on Sunday, October 23 at 8 A.M., 1 P.M. and 7 P.M. Watch for Flare.com’s exclusive video with Cojo on November 1.