Despite what her endlessly played, punned and parodied “Call Me Maybe” would suggest, Carly Rae Jepsen is not a bubblegum-smacking teen caught up in her latest crush. At the launch of Güd, the Burt’s Bees kid sister hair and body line for which she’s the first celebrity ambassador, the 27-year-old makes it clear she’s a bohemian at heart—in fact, the H-word may even apply.
Her inner flower child blossomed in Mission, B.C. “My aunt lives on this amazing houseboat and has parties like a true hippie,” Jepsen tells me after lunch at The Spoke Club in Toronto. She recalls listening to Leonard Cohen and running around in face paint at the Mission Folk Music Festival, where her mom operated a jewellery stand.
That earthiness stuck. While on tour, she often coaxes her band to go on night walks; when she is upping the glamour factor for a big evening out, her kit is crammed with all-natural products. “On my off-days, I’m not rocking too much other than moisturizer and mascara,” says Jepsen. “There’s a big part of me that’s attracted to treating my body right.”
As she wraps her first headlining tour, Jepsen— who, unlike many of her chart-topping counter- parts, writes all of her own music—is in no hurry to crank out a new slew of earworms. “I don’t want to go directly into the studio. I want to live without a plan or schedule so I can come back with fresh ideas.” As for her next career coup? The free spirit isn’t fretting: “I don’t really feel pressure to top ‘Call Me Maybe,’” she says of her seven- time platinum hit, which was propelled by early support from fellow Canuck Justin Bieber. “To be quite frank, I don’t know that I can or that I even want to. It’s a life-changing and awesome experience, but I can’t imagine doing it twice.”
Carly’s Favourite Things:
Sweet Treat: Güd Natural Body Lotion in Orange Petalooza, $8, “It reminds me of Orange Tic Tacs— they’re my favourite.”
Lit Pick: Lady Sings the Blues by Billie Holiday.
Lip Service: Burt’s Bees Tinted Lip Balm in Red Dhalia, $8. “It has a bit of colour that lasts really well.”
Snack Attack: Starbucks green tea latte and a Kind bar.
Hometown Hangout: Fraser River Heritage Park in Mission, B.C. “In the summer we would have soccer practice in the fields or go to the lakes and jump off cliffs.”
On Replay: La Roux. “My favourite pop artists are pop alternative, with more personality than mainstream.”
Label Love: Canadian designer Carlie Wong. “There’s a little rock star in every outfit.”