Caitlin Cronenberg: What I Learned At TIFF

The photographer looks back on 10 days of movie stars, swag lounges, and candy.

Photo courtesy Caitlin Cronenberg.

And then you blink and 10 days have gone by. There are chocolate bars in every one of your purses, clutches and some shoes. In an effort to figure out what the hell just happened, you take a look back on your TIFF and contemplate.

What are the lessons I have learned this TIFF? Where do I even begin?

Lesson one, swag lounges are not for the faint of heart. Just because the people don’t know who you are and don’t know why they should be giving you free stuff, doesn’t mean you shouldn’t pretend you deserve that free stuff. You have to believe it to make them believe it! Even if you don’t want the stuff, you take it anyway, because giving it to other people is a nice way to make friends.

Lesson two, celebrities may claim they don’t want to be bothered when they are out in public, but I disagree–I think they want you to talk to them. It makes them feel like they are loved, and clearly, they are. Especially Nick Cage. Actually, I think he wants people to go up to him on the street and tickle him. Keep that in mind.

Lesson three, the people who make TIFF possible are the hardest working people I have ever met. These people give up sleep, food and family to make it all happen and they do it with smiles on their faces. Personally I think I’d be throwing press passes at people like ninja stars, but that is why I am not in PR. Anyway, I salute you!

This was my fifth TIFF (hard to say AND hard to believe) and it’s safe to say it never gets any easier. But like everything that we know is bad for us, I crave it and I can’t wait til next time.