Brooks Brothers New Flatiron Shop Lands in Toronto

We go on an Instagram tour of the new preppy-cool store

After a buzzy launch in New York this year, Brooks Brothers will open it’s second Flatiron Shop here in Toronto (262 Bloor St.). Housed in a former bank just steps from the University of Toronto’s St. George campus, the goal here is clear: woo irreverent prepsters, scholastic types and rad-trad undergrads with the store’s mix of the Thom Browne-designed Black Fleece line and clean-cut essentials such as madras blazers, banker blue oxford shirts and crisp kicks in collaboration with Superga. As a fleet of boat shoe-shod BB disciples readied the space for tomorrow’s opening (the decor takes its cues from classic frat houses and a posh ragamuffin patina), we snapped Instagram shots. Yours for sneak peeking.