Laverne Cox Is One of the New Faces of Beyoncé's Ivy Park!

We. Are. Shook.

laverne cox with model in ivy park

(Photo: beyonce.com)

Beyoncé and actress Laverne Cox teased a collaboration in August, and it’s finally here! Cox is the newest face of Beyoncé’s athleisure line, Ivy Park.

On September 6, Ivy Park dropped a new vid to promote the new line—which includes menswear!—and it will blow your mind.

The motto for the brand’s fall/winter 2017 campaign is “to celebrate everyone’s uniqueness,” said Queen B in a press release. Alongside the Orange is the New Black star, the campaign features dancer Karen McDonald and models Grace Bol and Ralph Souffrant. “True beauty and power are born out of strength of character and defined from the inside out. There is no one standard of beauty.” Two words: YAS. QUEEN.

“It’s about being free. Listening and moving without any judgement or limitation.” #IVYPARK @lavernecox

A post shared by IVY PARK (@weareivypark) on

“Take each step, enjoy each moment and believe you are great.” #IVYPARK #KarenMcDonald

A post shared by IVY PARK (@weareivypark) on

“To be honest, it doesn’t feel real,” Cox told People“It feels like some weird fantasy that I’ve had since Destiny’s Child. It feels amazing that I get to be a part of this brand that has already inspired me and be working with a woman who has especially been a huge inspiration to me and so many folks around the world.”

Beyoncé and Cox met for the first time at the GRAMMY Awards this past February, but Cox admits she’s been a long-time Beyoncé fan. (Naturally. Seriously, who isn’t?) She even chose Beyoncé classic “Lose My Breath” for her performance on Lip Sync Battle last October. Getting a chance to finally meet her idol at the GRAMMY Awards was something that Cox says she had been thinking about for years.

Laverne Cox talking to E! saying, "A lot of crying when it comes to Beyonce"

(Credit: Giphy)

“I thought I would cry, and I swear to you, a sense of calm comes over you when you meet the queen,” she told Access Hollywood, adding that when the then very pregnant Beyoncé saw her at the GRAMMY Awards, she quickly asked someone to help her out of her chair. “She got up for me. Beyoncé stood up for me,” said Cox.

Beyoncé also has a track record for standing up as an ally for the transgender community, for which Cox has been a vocal advocate.

Last year, after the Raleigh, North Carolina show of her Formation World Tour, Queen Bey posted a statement on her website opposing the state’s “Bathroom Bill” (HB2), which stipulates people must use the bathroom assigned to the gender on their birth certificate. Then in February, when President Donald Trump withdrew the federal protections that allowed transgender students to use the bathroom that corresponds to their gender identity, Beyoncé once again showed her support for trans teens with a Facebook post. “#LGBTQ students need to know we support them,” she wrote.

In true Queen B fashion, the Beyhive went absolutely crazy for the new Ivy Park line and its empowering message.


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