Kiehl’s and Alicia Keys have teamed up to benefit Keep a Child Alive, an organization which brings treatment, care and support to children and families affected by HIV. Beginning this month, for each sale of a limited edition bottle of the beauty cult classic Midnight Recovery Concentrate, Kiehl’s will donate 100% of net profits, up to $200,000.
Keep a Child Alive’s call to action echoes Keys’ desire to spark real-time change in the global fight against AIDS. “Keep a Child Alive is working towards a world where everyone can lead fulfilling lives, regardless of their HIV status,” shares Alicia Keys. “Every action, big or small can make a difference and take us one step closer in making health care a human right. For every Midnight Recovery Concentrate sold – which is, on average, one bottle every minute – Keep a Child Alive is able to provide a month’s worth of care, medicine and love to a child living with HIV.
The additional silver lining to this story is that a strong dose of botanical extracts is exactly what our skin craves in the winter. The lightweight and mineral oil-free formula is enriched with Squalane, a botantical dupe for natural skin lipids to repair wind-battered skin cells overnight. With this purchase, you can sleep well knowing each penny helped a deserving cause and your skin is taken care of too.
The Kiehl’s Limited Edition Midnight Recovery Concentrate retails for $48 and is available now at Kiehl’s stores and Kiehl’s.com. For more information on how to “Join our movement” with Alicia Keys in the fight against AIDS, please visit Keepachildalive.org.