Skincare

Alicia Keys and Kiehl's Partner to Keep a Child Alive

This month your skincare can do good for more than just your face! Kiehl's and Alicia Keys partner to Keep a Child Alive with a bedtime customer favourite.

AliciaKeys Kiehls

Kiehl’s and Alicia Keys have teamed up to benefit Keep a Child Alive, an organization which brings treatment, care and support to children and families affected by HIV. Beginning this month, for each sale of a limited edition bottle of the beauty cult classic Midnight Recovery Concentrate, Kiehl’s will donate 100% of net profits, up to $200,000.

Keep a Child Alive’s call to action echoes Keys’ desire to spark real-time change in the global fight against AIDS. “Keep a Child Alive is working towards a world where everyone can lead fulfilling lives, regardless of their HIV status,” shares Alicia Keys. “Every action, big or small can make a difference and take us one step closer in making health care a human right. For every Midnight Recovery Concentrate sold – which is, on average, one bottle every minute – Keep a Child Alive is able to provide a month’s worth of care, medicine and love to a child living with HIV.

The additional silver lining to this story is that a strong dose of botanical extracts is exactly what our skin craves in the winter.  The lightweight and mineral oil-free formula is enriched with Squalane, a botantical dupe for natural skin lipids to repair wind-battered skin cells overnight. With this purchase, you can sleep well knowing each penny helped a deserving cause and your skin is taken care of too.

The Kiehl’s Limited Edition Midnight Recovery Concentrate retails for $48 and is available now at Kiehl’s stores and Kiehl’s.com. For more information on how to “Join our movement” with Alicia Keys in the fight against AIDS, please visit Keepachildalive.org.

Photo Courtesy of Kiehl's

Photo Courtesy of Kiehl’s

 

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