Alexa Chung Is The New Face Of Maje

The model, host and fashion ‘It girl’ lands the fall/winter Maje campaign

Photo Courtesy of Glen Luchford

Photo Courtesy of Glen Luchford

Alexa Chung is a street-style superstar, so it’s no surprise she’s the new face of a major fashion campaign.

The fashion It girl and former model is the new face of Maje’s fall/winter 2013 campaign. The French label, which has dressed French-favourites like Marion Cotillard and Vanessa Paradis, photographed Chung in a black and white  “sixties film heroine” style at Paris’s Porte des Lilas subway station.

Chung has previously landed campaigns for Superga and Pepe Jeans. Along with being a pretty face, she has also dabbled in design for US brand Madewell.  If the girl is one thing, it’s definitely maje-or. — Christian Allaire