Celebrity

Africa Rising at Louis Vuitton

Bono and the celeb set bring awareness for Africa

Photo By Stephane Muratet

Photo By Stephane Muratet

Last night fashion A-listers took a break from the runways in Paris to celebrate a good cause — the launch of a temporary public exhibition called Africa Rising. Louis Vuitton and Edun, the ethical clothing company founded by rocker Bono and his wife Ali Hewson in 2005, partnered to create a multi-level exhibit to showcase Africa. The philanthropic couple are the most recent icons to be featured in LV’s Core Values advertising campaigns shot by Annie Leibovitz in Africa. Appearing in the ad clad in Edun apparel, this was the first ever advertising campaign for the pair. The special exhibit kicked off with a concert by African singer Angelique Kidjo and a special performance by Bono. The ground floor of the exhibit featured African art from Jean Pigozzi’s collection, the largest and most renowned collection of Contemporary African art. The other two floors displayed Edun’s work in Africa, presented the new spring collection and highlighted the partnership between Louis Vuitton and Edun for the Core Values campaign. To check out the story behind the Core Values campaign go to www.louisvuittonjourneys.com.