Lancôme Hires YouTube Makeup Virtuoso Michelle Phan

Lancôme discovers how-to video star Michelle Phan

by

WWD reports that Lancôme U.S. has signed on self-made YouTube star Michelle Phan of Tampa, Florida. Industry sources reveal that the luxury beauty brand will charge the 22-year-old with creating dedicated videos starring none other than Lancôme loot. Phan already has her own channel on YouTube where she broadcasts how-to makeup videos that have drawn over a hundred million views. Now, who will be the next company to hire fellow internet makeup star Lauren Luke?

Filed under:

Subscribe to Our Newsletter

FLARE - Newsletter Signup

Get FLARE’s Need to Know newsletter for your daily dose of up-to-the-minute fashion, beauty, celebrity and news stories hand-picked by our editors—straight to your inbox. Sign up here.