Beauty How-To

WTF Is Nontouring? Here's How to Do It

Master Kim Kardashian’s latest makeup obsession in three easy steps


Kim Kardashian is setting her contour kits free (Photo: REX/Shutterstock)

Juuuust when you finally mastered the fine art that is contouring, its number-one proponent goes all nontouring on you. Wait, what? Kim Kardashian recently declared that she’s done with OTT face painting (trying to break the internet again, KK?), while dubbing the rhyming alternate term. But WTF is nontouring? Doesn’t that just mean not contouring? It’s not that yeezy-peasy. Instead, Kim is super into strobing, A.K.A luminous skin with added dimension, sans the harsh lines and product-heavy feel of a contoured look. “It’s about highlighting and bringing out the entire face, as opposed to receding certain features and only emphasising the good ones,” says Grace Lee, Maybelline Canada’s lead makeup artist. Here, Lee’s three steps for getting Kween Kim’s glow.

  1. Create a flawless canvas—but keep it natural. “When you highlight, it will speak for itself,” says Lee. Pick a light-coverage base, like a BB cream or a powder so that you can even out your complexion but dodge mannequin skin. FLARE pick: Burt’s Bees BB Cream, $17, burtsbees.caBurt's Bees BB Cream
  2. Start strobing. If you’re open to a hint of shimmer, grab a highlighting stick. Sparkle-phobes can play it safe with a slightly lighter foundation shade (no more than two hues lighter than your usual). Dab the product on the high planes of your face (the tops of your cheekbones, your brown bones, the bridge of your nose) plus a little bit under your eyes. Lee’s word of warning? “If you choose a shade that’s too light, or don’t blend enough, it can look like white patches on your face.” FLARE pick: Maybelline Face Studio Master Strobing Stick, $12, available July at drugstores.
Maybelline Face Studio Master Strobing Stick
  1. Add a lip. While Kim is all about the neutral lip (*a hush falls over the internet as it holds its breath for a Kiki-inspired Kylie Lip Kit*), Lee suggests something a little more playful: “Throw on a red lip—it looks amazing!” FLARE pick: Urban Decay Vice Lipstick in F-Bomb, $21, at
Urban Decay Vice Lipstick in F-Bomb

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