In 1932, Coco Chanel brought diamonds back into vogue. Today, the French fashion house is bringing 1932 back to us, having dreamed up an exclusive fragrance in the spirit of Chanel’s treasured love affair with the celestial sphere of diamonds.
Marrying the rarity and purity of the finest jewel with eternal art design, Chanel looked to the stars and crafted the Bijoux de Diamants Collection—the founding act of fine jewellery creation for the house. Chanel is commemorating with a new interpretation of this moment—a brilliant fragrance, fittingly named 1932 for the year of Bijoux de Diamants’ creation, that justly takes its place in the Les Exclusifs De Chanel collection.
A Milky Way of scents, creator of Chanel Perfumes Jacques Polge has weaved the history of the House into each Les Exclusifs De Chanel bottle, focusing precious jasmine at the heart of fresh notes. “At Chanel, jasmine is to perfume what diamonds are to fine jewellery…essential!” Polge said. In keeping with luminous tradition, 1932’s enveloping zesty jasmine reveals itself on the skin, following opening flavours of crisp citrus and finishing with a scrumptious base.
In November of 1932, Chanel dazzled Paris when the high jewellery was presented at a lavish rendezvous in her apartments. Her original collection was a shower of diamond sun and stars. Now those diamonds take on new life, dazzling in this prestigious perfume of star-shaped jasmine set in vetiver and iris.
The new Chanel jewel is available at Holt Renfrew, and the Chanel boutiques in Vancouver, Toronto and Montreal and can be purchased in 200ml ($240) or 75ml ($145).
Visit the world of 1932 Chanel with this video from the Bijoux de Diamants launch: