Actor, father, activist and sex symbol Brad Pitt has been revealed as the new face of Chanel No. 5. Amongst his many roles in film, this will be Pitt’s first time fronting a fragrance, in both print and motion. Pitt is scheduled to begin filming the campaign in London later this week. It looks like the power couple of giving the Beckhams a run for their money as they dabble in the world of fashion. Fiancée Angelina Jolie’s no stranger to the realm of luxury labels, the actress recently grace the Louis Vuitton campaign shot by Annie Leibovitz.
Pitt’s the latest in celebrity faces selected to represent the house of Chanel. Previous stars include: Catherine Deneuve, Inès de La Fressange, Nicole Kidman, Keira Knightley, Kate Moss, Vanessa Paradis, Audrey Tautou and Gaspard Ulliel.
Watch Now: A look back at the history of Chanel No. 5.