WTF Is Unicorn Frappuccino Hair?! Peep Insta's Latest Beauty Craze

One Winnipeg hairstylist just started the latest bonkers beauty trend to sweep the 'gram: Unicorn Frappuccino hair

Hairstylists and beauty bloggers are getting major #hairspo from an unlikely source: Starbucks’ much-hyped Unicorn Frappuccino, the sugar-packed limited edition drink that was pretty much made for Instagram. Unicorn Frapp-inspired hair started when Winnipeg hairstylist Kelly O’Leary-Woodford shared this photo and video on Instagram:

UNICORN FRAPPUCCINO?! UNICORN HAIR!!! Stay tuned tonight for a hilarious video!!! Ps. My clients are amazing. @kianarae96

A post shared by Winnipeg Canada (@hairbymisskellyo) on

O’Leary-Woodford, who has long specialized in otherworldly hair colours, told CBC the Unicorn Frapp hair craze is just a “funny fluke”—one of her clients happened to ask for the exact colours seen in the new Frapp and the rest is history (and props to the client for coming up with the idea to stick the Starbucks straw in her French twist). She says she jokingly posted a pic to Instagram of the hair beside the actual drink and it went viral, appearing on Cosmopolitan, Teen Vogue and People. Now beauty bloggers are giving the trend their own spin.

This St. Louis hairstylist and Instagrammer shared a photo of one of her clients rocking the techniocolour locks with a braided ‘do to match.

Some people are even taking it one step further, giving nails and makeup the Unicorn Frappuccino treatment:

A post shared by Nikki @sapphire.bat) on

April 23 might be the last day to snag the technicolour beverage but Unicorn Frappuccino hair is forever (or at least until your next dye job).

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