The most buzzed-about hair trend on the fall 2015 runways was “rich girl hair,” a term coined by New York magazine to describe shiny, cascading tresses with slight bends, versus full-on waves or curls. It’s the stuff hair dreams are made of, but it can be hard to achieve (read: it’s deceptively simple, but requires tools and time).
May we present a new, more accessible take? Combine beachy waves with glossy bends and you get the kind of hair a socialite might achieve after a day lounging on a private island. We dub it “rich girl” beach hair.
No one really wants the matte look or dry feeling of sea salt sprays anymore. Enter Bumble & Bumble’s new Surf Infusion spray. Instead of the crunchy beach sprays of years past, the new formula mixes salt and oil for “soft, sea-tossed waves with sheen.” Sounds private-island perfect to us!
We asked Bumble and Bumble stylist Tiffani Patchett for her tips on how to use the new spray to create tousled, shiny-yet-textured waves.
“I definitely think that a beachy texture is way easier for most women to achieve than the loose wave trend,” she says. “With beachy hair, it’s more about working with what you’ve got and adding just a little more texture to it, making it look easy and effortless. You definitely don’t want it to look like you’ve spent hours curling your hair in the morning, and most women don’t have time for that.”
For women with wavy/curly hair, mist Surf Infusion all over your hair. Next, scrunch with your hands to work in the product and bring out your natural curl. Let it air dry or use a diffuser for casual, conditioned waves.
If you have straight hair, Patchett recommends applying Surf Infusion to damp hair from mid-length to ends and rough-drying it with a blow dryer until it’s almost dry. Next, tie your hair in a loose braid. “If you shower at night, sleep with the braid and if you shower in the morning, leave the braid in for 45 minutes to one hour.” Take out your braid and shake out your hair for soft, pretty waves worthy of a dream sequence.