At London Fashion Week, Alexander McQueen’s creative director Sarah Burton served up a dreamy fall collection filled with delicate, beaded tulle and surrealist prints—but that wasn’t her only treat for McQueen fanatics everywhere. The next day, the designer announced the launch of McQueen Parfum, its first scent since 2005. The luxe brand also introduced an official fragrance house, which means the promise of more fancy scents down the road.
The inaugural juice, which took Burton three years to create, was inspired by flowers blooming at night, with notes of ylang-ylang, jasmine and tuberose. Sticking to McQueen’s roots in all things gothic and opulent, antiqued gold feathers sit just below the black bottle’s neck, and the lacquered cap is covered in mini studs.
But much like the label’s clothing, owning the perfume is a mini investment. Come March, the spritz will be available on alexandermcqueen.com for 350 euros (about 520 CAD)—but, the brand is promising a lower-priced eau de parfum later this year.