Beauty

The Kardashians Caught in Dispute Over Their Makeup Line

Chroma Makeup Studio says the Kardashians’ “low budget” line—Khroma—is devaluing their business.

Photo Courtesy of E!

While their Khroma makeup line hasn’t even hit stores yet, Kim, Khloé and Kourtney Kardashian are already butting heads with another beauty brand. The similarly named Chroma Makeup Studio in Beverly Hills recently posted a letter on their website assuring customers that they are not endorsing the sisters’ “low budget cosmetic products.”
 
Chroma owners Lisa Casino and Michael Rey III believe the one letter difference between the two brands has brought confusion to their costumer base and as a result, will ultimately devalue their brand. (The company has retained a lawyer, but they haven’t pursued legal action.)
 
In retaliation, Boldface Licensing + Branding (the company that is creating the Kardashian makeup line) have released their own statement stating they have not infringed on any copyrights having gone through all the proper legal channels to trademark the “Khroma” name.
 
Chroma hopes to come to an amicable resolution with the Kardashians and the licensing company before they have to pursue legal action. —Portia Baladad

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