Who could forget Claire Danes as the quintessential anti-shopgirl with her shabby-chic cardigans, sweetheart necklines and graphic prints? Thankfully, the shop might not look like the days of old but hip-to-it retailers are assuring brand identities are both fresh and refreshed. Enter celebrated cosmetic house Estée Lauder, and their recent collaboration with Manhattanites Carol Lim and Humberto Leon, founders of Opening Ceremony. Recognizing the need to romance customers back into the grandeur of beauty buying, Lim and Leon accepted the challenge and curated a custom-made 14-piece collection fit for shopgirls.
“We explored Estée Lauder’s visual archives and fell in love with the beautiful motifs that became part of the overall design, to create a silhouette that is slightly retro with a modern look and feel,” said Lim. Using vintage Lauder compacts and the iconic “Rope Weave” pattern as inspiration, the modern collection showcases a new signature enamel belt and a trendy navy, jacquard print as a focal point.
The NY duo also respected Lauder’s legacy of innovation matching looks with specific seasons and introduced customizable elements, from the fabrics to the buttons. The fashionable update includes street style inspired pieces like a jacquard peplum blouse, a flirty pleated dress and the It-girl essential: a full, sweeping skirt in Lauder’s new signature print.
Estée Lauder started unveiling its new collection at Estée Lauder counters in Hudson’s Bay, Sears and Ogilvy locations across Canada in October.