On Tuesday night a group of fashionable young men descended on Kiehl’s Yonge Street location in Toronto to take in a panel discussion on men’s grooming and style, featuring former NHL player and fashion enthusiast Sean Avery. The Ontario native sat down with local radio personality John Moore to talk about the pride he takes in being impeccably dressed and looking his best. While a rough and tumble hockey star may not fit the description of a typical style and skincare expert, Avery is no stranger to the fashion world, having famously interned at Vogue in between hockey seasons. He has been a judge on an episode of Project Runway All Stars and guest-edited mensvogue.com in 2008.
During his talk at the beautiful Kiehl’s boutique, Avery admitted that he was teased by teammates for his love of clothes and stint at a fashion magazine. He suggested that it takes a real man with a good sense of style and serious confidence to celebrate fashion and make sleek sartorial statements. In Avery’s words, “It’s exciting to see men are embracing style and moving forward.” He also observed that after years of fashion austerity, it seems men are finally being encouraged to get more adventurous with their style. The fashion savvy athlete joked, “You don’t hear the word meterosexual anymore. A few years ago everyone was throwing that word around. [Now] it seems to be more acceptable to be wearing cologne, being clean.”
Mentioning the female attention and admiration he’s received for experimenting with clothes and taking his look to the next level, Avery exemplifies what good grooming and great clothes can do for a guy. Love or hate Avery, best known for his feisty hockey-playing days, he self-assuredly proves that the modern man can be both fashionable and masculine, representing a shift in attitudes towards style that has us excited for the future of men’s fashion.