Singing superstar, Rihanna, has just signed on for a new gig with Nivea to be the official voice of the brand.
In celebration of the skincare line’s 100-year anniversary, Rihanna has also bared it all for their new print campaign. While most details surrounding her official “voice” duties remain under wraps, RiRi’s rep recently told People magazine that promotional events are set to kick off in May. The debut will coincide with the start of Nivea’s birthday celebration and the singer’s North American tour, which is, coincidentally, sponsored by the iconic beauty brand.
RiRi’s new role will involve leading an interactive social media campaign. The digital emphasis isn’t surprising considering that last month, Nivea’s company Facebook page posted exclusive photos from the hit-maker’s 23rd birthday party.