The iconic face of countless fall fashion and beauty campaigns, model-of-the-moment Cara Delevingne has kicked off a brow revolution. Women are flocking to brow bars, tear-outs in hand—but just why are her dominating brows so desirable? A 2012 study suggests our plushy preference may be indic- ative of a shift toward equality. The journal Clinics in Plastic Surgery says that over the past 66 years, brows have gradually become less arched, lowered— considerably more masculine. And whether you’re a reformed over-tweezer or simply not well-embrowed, you can have the pretty-but-powered look, too.
The latest brow boosters borrow from mascara innovations. RapidBrow Eyebrow Enhancing Serum capitalizes on the success of the original RapidLash, a hair-growth “stimulator” (Rachel Zoe is a rumoured fan). The second-gen peptide formula contains keratin, said to densify strands in six to eight weeks (Health Canada would argue it doesn’t grow hair, since it would then be classified as a drug, like Latisse, and therefore not sold in the beauty aisle).
Beverly Hills–based Anastasia Soare, who’s established her brow authority working with JLo, Heidi Klum and Victoria Beckham, is riffing off summer’s fluoro-lash trend with violet, fuchsia and cobalt Hypercolor Brow and Lash Tints. “Why not try every colour on the planet?” she says of the vibrant hues she reports are big in Japan. “Be playful, take chances.”
For everyday elegance, the look this fall, accord- ing to the runways, is healthfully bushy and brushed up—the Cara influence at work. At Matthew Williamson, makeup artist Lisa Eldridge “back- combed” brow roots using Benefit’s mascara-like Speed Brow Gel, to coax volume before combing them upward. Now Benefit is launching Gimme Brow Volumizing Gel, yet another invention spawned from the lash world. The tinted microfibre gel temporarily fakes a fuller frame by depositing tiny, pigmented filaments that cling to skin and strands—like miniature extensions. What will they think of next? Hair trans- plants using your own hair—50 to 350 grafts from the nape of your neck—replenish sparse brows in around two hours for about $2,500 at select doctor’s offices. But wouldn’t that spoil all the fun?