The latest mall retailer to launch a beauty line

Anthea Simms

Budget footwear and accessory mammoth Payless ShoeSource will be launching a full range of beauty products come Fall, including fragrance, bath and body products and colour for eyes, lips, and nails, ranging in price from $3 to $20. The retailer follows in the footsteps of a mass of other cheap and chic shops also launching beauty lines, including Topshop (time for another trip to NYC) and H&M. We’re definitely spotting a trend here considering the slew of beauty products that have popped up recently from similar stores like American Apparel, Jacob, La Senza, and Dynamite.