Photo by Anthea Simms
Reality TV star and designer, Rachel Zoe, has decided to add Blow Dry Expert to her list of titles. Zoe, the star of The Rachel Zoe Project and designer of a self-titled ready-to-wear line is coming very close to opening the doors to her new styling salon with business partner Robin Moraetes.
DreamDry, in the Flatiron District of NYC, will be a salon without scissors and hair dye, but hair dryers, flat irons and curlers instead. With a mission to “make everyday glamorous” it seems likes the new shop will appeal to those who love DryBar and Blow, but this time with a touch of star power. Despite the competition, Zoe and Moraetes have plans to open not one but two stores in Manhattan.
While her ready-to-wear line continues to collect dust on the racks (re: retailers like Selfridges and Saks are dropping her line), perhaps this will be the turnaround Zoe needs to further the expansion of her empire.
Co-founder & CEO Robin Moraetes; Photo Courtesy of DreamDry