After posting a teaser video last week that there was a collab of epic proportions coming, McGrath finally had the big ta-da moment yesterday via her Instagram.
The video McGrath posted pays homage to Snow White, with the Magic Mirror and the Queen speaking those famous words from the fairy tale.
Who is the fairest of them all? Why Kim K. of course.
Kardashian appears to be the face of McGrath’s latest launch, Dark Star 006, a smoky eye kit that’s coming hot on the heels of her two previous launches, Lush 004 and Metalmorphosis 005. The blue-hued collection includes eyeshadows, liner and an eye gloss and drops on April 11. McGrath has been posting inspo pics of the kit over the last few weeks and then revealed a sneak peek of the products a week ago, before teasing that there was also a face to go with the hype.
Even after revealing the Kardashian news, the whole project is still pretty mysterious. In her post she wrote: “REVEAL! See the INSTANTLY ICONIC World Premiere of #InTheMirror starring #McGrathMuse @KimKardashian in #DARKSTAR006 Versions: UltraSuede Brown and Dark Matter with music by @KanyeWest TOMORROW at 7PM, EXCLUSIVELY on E! News.”
Now we’re wondering what exactly is ‘In The Mirror?” Perhaps a new Kanye West music video or promotional video for the launch? One thing we do know for sure: we’ll be tuning in to find out.