While cans of smoothing spray and volumizing mousse tower over most hair-care aisles, finding great products to help fluff out your fro or hydrate your locs isn’t always easy. Finally, there’s a fix: Lupita Nyong’o’s mane man Vernon François just launched his namesake line that’s designed to fill that void. Sold exclusively at chic e-tailer Net-a-Porter—alongside other covetable brands like Ouai and Balmain—the range kicks off with 13 bottles, including a fro moisturizing mist, co-wash cleanser and scalp spray for braids and locs. Here, we get the lowdown from François himself.
What made you want to launch your own range?
After years of working in hair salons and with celebrities, I realized there wasn’t a brand that really focused on home care—and confidence building—for curly-haired girls to embrace their genetic gift.
What ingredients were important?
Jojoba hydrates follicles, sweet almond oil strengthens from within, and castor oil, that good family secret—you know someone in your family line has had castor oil in the bathroom cabinet! It protects from heat and UV damage.
What’s the biggest mistake curly-haired women make?
Too much conditioner weighs hair down, and you lose the personality in the curl. Curly, textured and kinky hair needs to be celebrated. We often find ways to suppress it for manageability reasons, but, actually, it doesn’t need managing—our expectations do.
What’s your fave look you’ve created for Lupita?
She lets me have fun! Her 2016 Met Gala look, which was inspired by African village communities and Nina Simone, definitely resonated with the world.