Muscled Model Lands Latest Campaign For M.A.C Cosmetics

The Canadian beauty giant gets juiced up for new line

Photo Courtesy of M.A.C Cosmetics

Known for their over-the-top and unlikely campaign faces, M.A.C Cosmetics has done it again awarding female bodybuilder Jelena Abbou with the coveted spot for their latest collection inspired by the strength of a woman. Who better to front the juiced up line than Serbia’s finest?

From Lady Gaga to Dita Von Teese and even Ricky Martin, the Canadian beauty giant knows how to make a splash. The neutral hued line titled Strength is a spin on make-up basics with extra sculpting power. Precision liners, undeniably true hues and multi-functional tools are all in the bag—that’s in-stores now.

Our favourite pick: The “Absolute Power” rich red lipstick in matte. It’s one of the richest hues we’ve seen to date.

Photo Courtesy of M.A.C Cosmetics