When it comes to beauty, we've always taken a "less is more" approach—but a genius new skincare trick has us rethinking our minimalist ways. Multi-masking is exactly what it sounds like: using multiple skincare masks at once, applied to different areas of the face to address each zone's specific needs. An oily nose and chin might benefit from a clarifying mask containing salicylic acid, while dry spots on the cheeks could use a plumping, hydrating mask with anti-aging ingredients. Dab on a little retinol cream around the eyes to combat fine lines and you've got yourself a #multimasking party. The trend is all over Instagram, with hundreds of users posting their painted faces for all the world to see. Multimasking looks silly, sure, but the idea behind it—customizable skincare instead of a one-size-fits-all mask—is rock-solid. Our only question: Why didn't anyone think of this sooner?
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