Marni's First Fragrance To Debut Tonight at Holt Renfrew

Beauty lovers attending Holt Renfrew's Powder Puff Party will be the first to try Marni's first fragrance.

Photo Courtesy of Marni

One of Milan’s fashion powerhouses is dipping their well-manicured toes into fragrance. Marni’s debut fragrance titled Marni, launching tonight at Holt Renfrew’s Powder Puff Party in Toronto and Vancouver, speaks to the off beat nose seeking a scent for her that’s fruit-free and has a masculine lean.

“It’s a perfume that’s quite individual, that doesn’t evoke anything in particular,” Marni’s creative director Consuelo Castiglioni says. “It’s for a woman who dresses for herself, who doesn’t follow trends but is sophisticated and also maybe a little eccentric.” Dressed in signature Marni dots and a striking red cap, the label has selected Brazilian supermodel Raquel Zimmerman to front the fragrance in a new campaign launching today.