Photo Courtesy of Marni
One of Milan’s fashion powerhouses is dipping their well-manicured toes into fragrance. Marni’s debut fragrance titled Marni, launching tonight at Holt Renfrew’s Powder Puff Party in Toronto and Vancouver, speaks to the off beat nose seeking a scent for her that’s fruit-free and has a masculine lean.
“It’s a perfume that’s quite individual, that doesn’t evoke anything in particular,” Marni’s creative director Consuelo Castiglioni says. “It’s for a woman who dresses for herself, who doesn’t follow trends but is sophisticated and also maybe a little eccentric.” Dressed in signature Marni dots and a striking red cap, the label has selected Brazilian supermodel Raquel Zimmerman to front the fragrance in a new campaign launching today.