Pastel peepers are on tap this season, and one of our favourite shades to choose for the look is lavender, such as the luxe ladies seen backstage at Christian Dior. What’s the trick to avoid your candy-coloured eyeshadow from falling flat? Celebrity makeup artist Jason Hoffman, with Shu Uemera, shared his secret: Prime your eyelid with a concealer that’s half a shade lighter than your usual shade––it will brighten up your whole eye and bring out the true hue of your shadow while helping it say put. We like Shu Uemura’s Pressed Eyeshadow in P Purple, $28, and don’t forget Hoffman’s other tried and true secret weapon: an eyelash curler. Available across Canada at Holt Renfrew.