M.A.C Unveils Their Blogger-Designed Makeup Collection

The beauty company lets nine bloggers play in their labs

Recently, M.A.C invited a group of beauty bloggers to their play in their labs in Markham, Ontario. The beauty company had originally contacted 80 bloggers to source ideas for an upcoming makeup line and the lucky winners got to see their ideas come to life.

The result is a 9-piece limited edition collection that will be sold exclusively on from June 21 through August 2. The lineup includes five shades of Lipglass and four of the Eye Shadows from some of the web’s most popular beauty lovers, who all submitted mood boards with their ideas. (Check out their respective blogs to see the entries–they’ve all got them posted there.) Amber Katz of Beauty Blogging Junkie created a rusty brown shimmery shadow called Sparkle, Neely Sparkle! (a reference to Valley of the Dolls), while Patrice Yursik of Afrobella’s All of My Purple Life Lipglass is a grape shade named for a lyric from the Prince song “Erotic City.” The Canadian is a grey-blue shadow dubbed Parisian Skies, created by Lesley Ellen Mirza of Lipstick Powder N Paint.

Here’s the full lineup of bloggers and their respective colours

Eye Shadow

Amber Katz of Beauty Blogging Junkie: Sparkle, Neely, Sparkle!, a rusty brown with sparkle
Christine Mielke of Temptalia: Jealousy Wakes, an emerald green with teal and gold pearl
Lesley Ellen Mirza of Lipstick Powder N Paint: Parisian Skies, a muted grey-blue
Lianne Farbes of The Makeup Girl: Hocus Pocus, a dark sooty grew with silver pearl


Karen Monterichard of Makeup and Beauty Blog: Evolution Revolution, a warm peachy pink with purple, green and blue micro glitter
Patrice Yursik of Afrobella: All Of My Purple Life, a deep purple with sparkle
Lily Nima of Beauty Maverick: Caqui, a persimmon orange
Aileen De Los Angeles of The Shades of U: Sonoran Rain, a deep coral-red with gold and silver pearl
Wendy Lam of Nitrolicious: Nitro:licious 2046, a shiny red