Beauty

Lady Gaga To Launch A Fragrance

The megastar signs a deal with Coty Inc.

Photo by Getty Images

Soaked in blood at last year’s MTV Video Music Awards; clothed in meat on the September cover of Japan’s Vogue Homme; dressed in minimal clothing and maximal headpieces most days of the week; plus her bevy of wild hair colours, including the silver and blue tresses from last night’s VMAs—it makes us all wonder, what will Lady Gaga do next? Answer: release a fragrance. WWD reports that the fame monster herself has signed a long-term licensing deal with fragrance heavyweight Coty Inc. Also ahead for the megastar is a new album called Born This Way, whose title she revealed last night while accepting her Moonman (one of eight!) for Video of the Year for “Bad Romance.” While Gaga fans will have to wait until spring 2012 to sport the sure-to-be-interesting juice, it gives plenty of time to deliberate the burning question: how on earth will Gaga be captured in a scent? Any guesses? We want to hear them in the comments below.