Beauty

Kristen Stewart to Front New Balenciaga Campaign

Balenciaga set to debut new fragrance with Twilight star

Balenciaga Kristen Stewart

Photo by Keystone Press

Women’s Wear Daily has confirmed that Kristen Stewart, best known for her role as Bella Swan of the Twilight Saga, will be the face of Balenciaga’s new fragrance for fall 2012. Though the scent is yet to be named, Balenciaga Creative Director Nicolas Ghesquière told WWD that Stewart embodies Balenciaga’s “radical spirit.” She perfectly fits the “modernity of the new Balenciaga fragrance with her unique sensibility and intelligence.”

Stewart is equally excited to be involved with the campaign of the house’s second fragrance; the first, Balenciaga Paris, is fronted by Charlotte Gainsbourg. “The brand is just cool,” says Stewart. “That’s the way it is. I feel drawn to it. It isn’t afraid or contrived. It hits a very cool balance, always.” After filming On The Road, Snow White and the Huntsman and Breaking Dawn 2, Stewart is looking forward to this new project that offers something a little different from her action-packed film career.