GHD has announced that Katy Perry is the new face of the hairstyling line that includes straightening irons, hair brushes and styling products. Known for her adventurous takes on fashion and beauty—like the purple and blue hair in her “California Gurls” video—Perry is the perfect pairing for a company whose tagline is “You can do anything with your hair.”
After using their tools and products on her California Dreams Tour, Perry was eager to act as the face of the brand for its new global multimedia campaign. Says Perry in a release: “GHD products have a reputation of being the best in the biz, and I like being associated with that.”
Though we don’t expect anything quite as wild as the singer’s “California Gurls” look, Perry’s new campaign, shot by the legendary photographer David LaChapelle, will be revealed soon.