“Katie Holmes epitomizes the modern Bobbi woman,” shared Bobbi Brown who has tapped the actress as the first-ever celebrity face of the beauty brand, which makeup artist founded in 1991 with 10 now-legendary lipsticks. With a multi-year contract worth an estimated $3 million, Holmes will not only front the label but also be a key collaborator in the brand’s spring line. “Katie is a classic natural beauty, entrepreneur, and mother. I think of her as the modern day Ali MacGraw, who I have always admired,” added Brown who sealed the deal earlier this week.
With only six days till she presents her label Holmes & Yang at New York Fashion Week, the American actress is already prepping for her next move and luckily for her loyal fans, she’s going global.