“Over the years, my hair has been subjected to everything…blow dryers, flat irons, curling irons, colour, extensions, you name it. My hair has taken a serious beating,” shared the actress and newly engaged star Jennifer Aniston who is set to revamp Living Proof, a seven-year-old hair care brand based in Massachusetts. Best known for “The Rachel” cut, Aniston is certainly no stranger to the hair industry and is said to have a heavy hand in the label’s revamp, from product development to marketing. With an equity stake in the firm, the star will not only work behind-the-scenes but also be the face of Living Proof, which is set to start shooting in early November with a relaunch in 2013. “After using these products, I felt like I finally discovered a solution that works every day. I could not be more excited to share Living Proof with the world,” said the star. But what’s her favourite product? The frizz-fighting cream which she used while filming in North Carolina.
Jennifer Aniston's Hair Care Line: Living Proof
The actress backs the Massachusetts-based hair brand
FILED UNDER: Jennifer Aniston