Beauty

Jennifer Aniston's Hair Care Line: Living Proof

The actress backs the Massachusetts-based hair brand

Jennifer Aniston

Photo by Keystone Press

Jennifer Aniston's Hair Care Line: Living Proof

Photo Courtesy of Living Proof

“Over the years, my hair has been subjected to everything…blow dryers, flat irons, curling irons, colour, extensions, you name it. My hair has taken a serious beating,” shared the actress and newly engaged star Jennifer Aniston who is set to revamp Living Proof, a seven-year-old hair care brand based in Massachusetts. Best known for “The Rachel” cut, Aniston is certainly no stranger to the hair industry and is said to have a heavy hand in the label’s revamp, from product development to marketing. With an equity stake in the firm, the star will not only work behind-the-scenes but also be the face of Living Proof, which is set to start shooting in early November with a relaunch in 2013. “After using these products, I felt like I finally discovered a solution that works every day. I could not be more excited to share Living Proof with the world,” said the star. But what’s her favourite product? The frizz-fighting cream which she used while filming in North Carolina.

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