YouTube star Ingrid Nilsen has been in the beauty vlogging business for eight years now, and she’s managed to amass almost four million followers—that’s more than Saturday Night Live or Kanye, nbd. Since starting her channel, she’s interviewed Barack Obama about the tampon tax, become a U.N. ambassador, and of course, taught us how to contour.
Today, she’s launching her very first collaboration with bareMinerals, a brand she’s loved for years, and the limited edition Be Your Best Self kit includes one of the prettiest highlighters we’ve seen. We caught up with Nilsen to talk formulation, application and what it means to be your best self.
On why she created her first collab with bareMinerals:
I love what bareMinerals stands for as a brand. They’ve always been about letting your natural beauty shine. I also love how they’ve responded to customer feedback and expanded their foundation shade selection. In the past, I’ve had such a hard time finding a foundation because of my mixed-race skin tone [she’s Norwegian and Thai]. When a brand has a limited selection of shades available and none of them match your skin, it makes you fee l like you don’t matter. Their diversity as a brand is naturally reflected in their team and their products—a combination you don’t find very often in the world of beauty.
On the highlighter formula:
Creams can be a little tricky to work with and I wanted something that everyone would feel comfortable using [here are some other foolproof highlighters]. Powders are also my personal preference when it comes to highlighters because they’re less messy. This highlighter is called Resilience, and it’s a warm champagne Invisible Glow Highlighter that’s made to suit everyone. I really wanted to create something that would enhance all skin tones from fair to deep. I loved putting it to the test and seeing it on so many different people because it looks absolutely beautiful on everyone. It’s not sparkly and it looks very natural when it catches the light.
On her makeup mantra:
“Be Your Best Self” is something I tell myself all the time, especially on days that aren’t going so great. It’s a reminder that no one is perfect. I have it out on my bathroom counter so even on the days when I’m not wearing makeup, I still feel the intention behind the collection.