Wish you could have Gwyneth Paltrow’s sleek strands? Now you can—if you can afford it, that is. Only a month after reality TV star and designer Rachel Zoe opened her blow-dry salon, DreamDry, in New York, Paltrow has plans to open one of her own in L.A. The demand for celeb-founded styling pit stops is high, with Zoe’s business receiving 1,000 appointments in the first week.
Paltrow has teamed up with her personal trainer Tracy Anderson and celebrity hairstylist David Babaii to open the Babaii Blow Dry Bar on April 4. With the go-to hairstylist for celebrities like Nicole Kidman and Kate Hudson setting the looks, all we need to know is, where do we sign up? Although maybe it’s better to wait until the pricing is released.
With Anderson’s new studio opening close by, women will be able to overhaul their entire look. “As our members transform themselves into the women and men they want to be [in the studio], the David Babaii team will design a hairstyle customized for their face shape and lifestyle,” she told Cosmopolitan.com.
Babaii is up for creating any hairstyle using his eponymous hair-care line, which will also be for sale in the salon. “It’s all about healthy ingredients, healthy products. And not getting something that you can do at home. It’s going to be a feel-good bar,” Babaii told People Magazine. “It’ll be cool. If you want that sleek, straight Gwyneth look, great! If you want the Kate Hudson bohemian waves, great!”