High on drama (and maintenance!), platinum is a huge trend now, says Molson. If your skin is pale and cool-toned like Michelle Williams’, you can go more icy blonde. But for those with warmer complexions, choose a platinum with neutral beige undertones. Unless you’re a natural virgin blonde, such a drastic transformation is best left to the pros and might take multiple visits. “The specific process will depend on your hair and how much it can be lightened without breaking,” says Chaar. Maintain your new hue at home with ultra-rich condition- ers and products that ward off brassi- ness. FLARE Pick: John Frieda Colour Refreshing Gloss for Cool Blondes, $10.