After teasing the launch on Instagram for months, the day we’ve all been waiting for is FINALLY here: Fenty Beauty by Rihanna launches tonight on fentybeauty.com at 12 a.m. Pacific. That’s 3 a.m. Eastern, FYI, so set your alarms and get ready to hit refresh.
Renowned for her chameleon-like ability to own every look, Rihanna has rocked everything from the perfect matte red lipstick to bold fuchsia blush to a flawless deep blue pout—your guess is as good as ours as to the direction for this upcoming collection. What we do know is that diversity is a huge focus for RiRi, and that means there are 40 shades (NBD) of foundation in the collection.
A post shared by Rihanna Daily ❤️ Fenty Beauty (@rihannadailybeauty) on
Thanks to both the official @fentybeauty and the unofficial @rihannadailybeauty Insta accounts, we’ve also seen glimpses of what look like highlighting sticks and palettes, the graffiti-inspired packaging and these crushes, which we’ll get more info on in a Fenty Beauty Facebook Live at 7 p.m. ET tonight:
If you think you can sleep through the night and still snag some of these prods, think again: we’d bet big money on this collection selling out REAL QUICK, and we highly recommend getting up at 2:50 to prep for the frenzy. Best of luck, beauty fiends!