Face Case

Popular acne-buster Proactiv gets a boost


Popular acne-buster Proactiv is making over their star lineup of spokespeople and products.  This is the company’s first re-vamp since their original launch 15 years ago. The products will have new packaging and an improved formula that features their star ingredient, benzoyl peroxide, being refined into micro-crystals designed to enter clogged pores more quickly. The brand will also roll-out a new marketing campaign, with newly-engaged Katy Perry and Canadian songstress Avril Lavigne taking the helm, following in the footsteps of Jessica Simpson, Jennifer Love Hewitt, and Mandy Moore. 

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