Face Case

Popular acne-buster Proactiv gets a boost

by

Popular acne-buster Proactiv is making over their star lineup of spokespeople and products.  This is the company’s first re-vamp since their original launch 15 years ago. The products will have new packaging and an improved formula that features their star ingredient, benzoyl peroxide, being refined into micro-crystals designed to enter clogged pores more quickly. The brand will also roll-out a new marketing campaign, with newly-engaged Katy Perry and Canadian songstress Avril Lavigne taking the helm, following in the footsteps of Jessica Simpson, Jennifer Love Hewitt, and Mandy Moore. 

Filed under:

Sign Up for Our Newsletter

FLARE - Newsletter Signup

Subscribe to FLARE Need to Know for smart, sassy, no-filter takes on everything you're interested in—including style, culture & current events, plus special offers—sent straight to your inbox each day. Sign up here.