Forget about keeping up with the Kardashians. On runways and red carpets, lashes are being traded for chunkier mod versions that are decidedly more Twiggy than Kim. “We’re seeing ’60s lashes, which make eyes look bigger because they really define the shape and draw attention,” explains Gucci Westman, Revlon’s global artistic director, who works with Gwyneth Paltrow, Reese Witherspoon and Jennifer Aniston. Load on volumizing mascara over falsies (the newest have varied lengths on one strip), intentionally creating a little clumping. For the most drama, go heavy on the bottom—and don’t be afraid to bat those big eyes.
Round-tipped wands work best for upright use:
“Make the roots the gist of the lash, as opposed to the ends, by holding your mascara wand vertically and applying in short, jabbing strokes.” —Gucci Westman, Revlon’s global artistic director
From Top: Rimmel Scandaleyes Show Off Mascara, $8. M.A.C In Extreme Dimension Mascara, $24. Revlon Photoready 3D Volume Waterproof Mascara, $10. Ardell Edgy Lashes in 402, $6.