Emma Watson Tweets Her Lancôme Announcement

The young actress announces her beauty deal

Photo by Keystone Press

Through a series of riddle-laden tweets over the weekend, Emma Watson revealed to her followers that she is the new face for Lancôme. Her announcement came as no surprise, as reports of the new gig were widely circulated last month. The English actress shared rhyming clues about the brand’s rose logo, birthplace and recent spokespeople before finally announcing, “It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me!”

Since her dramatic hair chop (which came shortly after production had wrapped on the final Harry Potter film, due in theatres this summer), Watson has proved that she has serious style and beauty cred, unlike her claim-to-fame role as the brainy witch Hermione Granger. “Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation,” said president of Lancôme International Youcef Nabi. “We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancôme.” Now following in the footsteps of other A-list stunners including Julia Roberts, Penélope Cruz, Kate Winslet and Anne Hathaway, we think Watson’s sophisticated beauty makes the perfect fit for the French brand.