Elie Saab Fragrance Launch

The King of the Red Carpet launched his first fragrance in Paris on May 5

Elie Saab Fragrance Launch Press

Just up the street from Chanel’s studio on rue Cambon, international editors filed into a theatre to preview the first fragrance from Lebanese designer, Elie Saab. You may not recognize Saab but his red carpet gowns are legendary – his first is still his most famous: Halle Berry’s floral and wine frock when she picked up her Best Actress Oscar in 2001. Several of his other celebrity gowns were on display, including the lavendar lace design worn by Mila Kunis at this year’s Oscars and a peach beaded dress with fluttery sleeves worn by Scarlett Johannson at the Golden Globes.

On close inspection, Saab’s creations are breathtaking. He may profess to prefer simple minimalist designs but his gowns are intricate in their detail – rows of beading, floral shaped sequins, and flattering swoops and draping. Editors from around the globe, including the United States, Greece, and only me from Canada, were treated to a mini fashion show of about a dozen gowns before meeting Saab and perfumer Francis Kurkdjian.

You can read about my chats with them in a fall issue of FLARE. The scent, a heady mix of orange blossom, jasmine and rose honey, will be available at Holt Renfrew in August and then The Bay in September.