Beauty

Diane von Furstenberg Launches New Fragrance

The wrap dress originator introduces a new scent for fall

Diane von Furstenberg Launches New Fragrance

Undoubtably one of the most powerful women in fashion, designer and CFDA president Diane von Furstenberg is launching a new fragrance this October called Diane. According to the designer, the floral scent is meant to be a return to what perfume should be: “I feel like in the past 10 years, people have forgotten the magic that a perfume can have, and the power that it has. And therefore, I definitely wanted to do something powerful and seductive, without being aggressive,” von Furstenberg told WWD.

Captured in a glossy gold bottle, the fragrance blends frangipani and violet. Von Furstenberg says that these notes represent the ying and yang of women–one rooted in the ease of the tropics and the other evoking a sense of nostalgia and remembrance.