Burberry Branches Out

Burberry Prorsum A/W 09

Burberry Prorsum A/W 09

Some of our favourite signature fragrances have come from our treasured house of Burberry––just one spritz of the original Burberry Classic juice or the limited-edition Burberry Brit Red takes us on a stroll down memory lane. Which is why we’re pleased as punch to hear that Parfums SA, the brand’s beauty licensee, will be developing a full Burberry cosmetics line come July. The collection will apparently include about 100 items for eyes, lips, and skin. It’s a smooth move from the Brit brand considering WWD recently reported that three of the top five global fragrance brands––including Chanel, Dior, and Armani––can partly attribute their mega-success in the beauty industry to having cosmetics lines, which helps to create brand synergy that beauty junkies like you and I flip for.

–Megan Kirkwood

Photography, Anthea Simms