Get to Know These 12 Black-Owned Beauty Companies

Here are 12 companies, both big and small, worth spending your $$$ on

Whether your goal is to support inclusivity in the beauty biz or you really just want to find a foundation shade that *actually* matches your skin tone, buying your next beauty haul from a compay helmed by an innovative WOC is a win-win.

While Fenty Beauty is certainly the most popular, it’s just one of several chic Black-owned beauty brands to put on your radar. Behold the companies committed to representing each and every skin tone while catering to every facet of the beauty spectrum.

Looking for a brand that’s cruelty free? We got you. In the mood to play with a pretty eyeshadow palette? That’s in here, too. Scroll through our picks for the best brands to spend your hard-earned cash on rn.

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