Whether your goal is to support inclusivity in the beauty biz or you really just want to find a foundation shade that *actually* matches your skin tone, buying your next beauty haul from a compay helmed by an innovative WOC is a win-win.
While Fenty Beauty is certainly the most popular, it’s just one of several chic Black-owned beauty brands to put on your radar. Behold the companies committed to representing each and every skin tone while catering to every facet of the beauty spectrum.
Looking for a brand that’s cruelty free? We got you. In the mood to play with a pretty eyeshadow palette? That’s in here, too. Scroll through our picks for the best brands to spend your hard-earned cash on rn.
The Afro Hair & Skin Co.
Flow Perfectly Balanced Facial Oil, $34, theafroskinandhaircompany.co.uk
Ibi Meier-Oruitemeka, a British natural beauty and wellness expert, founded this brand with a view to help Black women get the most from beauty products with holistic ingredients. Her brand makes (as the name suggests) everything for your hair and skin, all with locally sourced ingredients.
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