Tarte celebrates its first decade with a pretty pink cheek stain

Have giants taken over the beauty biz? Looks like it, judging by the larger-than-life Tarte cheek stain that landed on our desks. Turns out, the massive blush is just a mock-up, with a special anniversary product hidden inside. It’s been 10 years since founder Maureen Kelly first started her eco-friendly company out of her one-bedroom apartment in New York. To celebrate, Tarte is releasing a limited-edition cheek stain this August. Inside the gold-studded tube is a pretty ballerina-pink shade. Loaded with antioxidants, thanks to pomegranate and goji berry extracts, it’s the perfect way to get a healthy-looking flush.

Tarte Ten Limited-Edition Natural Cheek Stain, $39. Available at and Sephora stores.