If you’ve watched the documentary Never Say Never (guilty) then you know the Biebs is all about giving back to his fans. Coming this fall, Justin Bieber will debut a new fragrance called Someday that’ll make your “Baby” hearts patter. Bottled in a 3D rose spritzer, the scent is a strong blend of fruity floral notes that are sure to fill the high school halls. (Abercrombie watch out!)
“Let’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world,” says the Biebs told WWD.
Our homegrown boy hasn’t forgotten about his manners—the new fragrance will partner with Giving Back Brands and donate a portion of sales to Pencils of Promise, which helps build schools, and the Make-A-Wish Foundation, to name a few.
Bieber has hired hipster photographer Terry Richardson to shoot the campaign, which lands this fall. The ads reportedly feature Richardson’s muse, top model Dree Hemingway, who is said to be floating in mid-air with the help of NASA.
We’re sure there’s demand for this one—Bieber’s OPI nail polish line sold in record numbers. So if you just have to get a whiff of Bieber, perhaps it’s time to call your local Shoppers Drug Mart and start a waiting list. (Just tell them it’s for your little sister.)