The Smokey Eye Companion
Sephora Collection Color Switch by Vera Mona Brush Cleaner, $23, sephora.com
This reusable dry sponge removes powder makeup from your brushes in a flash—no suds necessary. Stroke the brush over the textured plastic to remove the residual pigments. To periodically wash the sponge itself, use water and a drop of soap, air-dry, and it’s good as new. Although Letty Cabrera-Calvo, a freelance makeup artist and Vera Mona’s founder, technically invented this tool in 2014, her indie startup flew under the radar until she partnered with Sephora Collection to bring it to the masses.
WE TRIED IT: Using just one brush to create a smoky eye, we were able to switch between shades in seconds without muddying colours.
We went back through all of this year’s haul to round up the very best products (and shout out some hidden gems). These beauty innovations deliver the pretty just how we want it—faster, smarter and with way less work.