BERRY BENEFICIAL

How Kiehl’s is giving back to the rainforest in a major way

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Deep in the Amazon, there is a small community of Brazilian farmers harvesting the country’s famous anti-oxidant, the Açai berry. As the sole provider of Açai to Kiehl’s, these hard-working people are able to sustain happy, healthy lives.

To give back for Earth Day, Kiehl’s is donating 100% of the net proceeds of their  Limited Edition Açai Damage-Protecting Toning Mist, $34, to the Rainforest Alliance. The company’s celebrity friends have even jumped on board, with rapper/producer Pharell Williams, former FLARE cover girl Julianne Moore, and kooky artist Jeff Koons all designing labels for the toning mist bottles. A fourth bottle shares designs by young children in the Brazilian village and famed photog David LaChapelle lent his support, shooting a glossy ad campaign for the cause.

Locally, homegrown designers Greta Constantine have designed a limited edition eco-friendly tunic which can be purchased in store for $100, with 50% of the proceeds also going to the RA. And photographer Caitlin Cronenberg shot some colourful portraits which will be auctioned off for the charity at the grand opening of Kiehl’s new Yorkdale Mall location in Toronto later this evening.

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